Understanding the video editing price calculator — concept and principle
This calculator builds a video editing quote from three parts that editors usually price separately: standard editing per finished minute, motion-graphics minutes at a higher rate, and short vertical clips (Shorts, Reels, TikToks) priced per clip. YouTubers, agencies and freelance editors use it to agree a price before a project starts. It works with any currency; the example uses US dollars.
How it is calculated
- Long-form editing = finished length (minutes) × price per finished minute.
- Motion graphics = motion-graphics minutes × price per motion-graphics minute.
- Shorts = number of clips × price per short.
- Total quote = long-form editing + motion graphics + shorts.
Motion-graphics minutes are added on top of the finished length here; they are not subtracted from it.
The principle
Pricing by the finished minute links the fee to what the client receives, while hiding the raw footage ratio from the quote: ten minutes of final video may come from an hour or more of footage. Work types with very different effort per minute are priced separately. Animated titles, explainer graphics and custom transitions take far longer per second than cutting interviews, so they carry a higher rate. Shorts are priced per clip because each needs its own hook, reframing to vertical, captions and export regardless of its length.
Worked example
- Long-form editing = 12 × $40 = $480.00.
- Motion graphics = 2 × $150 = $300.00.
- Shorts = 5 × $50 = $250.00.
- Total quote = $480 + $300 + $250 = $1,030.00.
How to read the result
Divide the total by your expected working hours to check the effective hourly rate; if a 12-minute edit with graphics and five shorts takes 20 hours, $1,030 is about $51.50 an hour. Rates vary widely with style, footage volume, turnaround time and the editor's experience. State in the quote how many revision rounds are included, who supplies music and stock footage, and the delivery formats, because these change the effort more than the minute count suggests.
Common mistakes
- Quoting by finished minute without asking how much raw footage there is.
- Leaving out colour grading, sound cleanup or subtitles that the client expects.
- Counting motion-graphics minutes twice, or not at all, in the finished length.
- Forgetting licence costs for music, fonts and stock clips.
Frequently asked questions
Should I charge per minute or per hour?
Per finished minute is easy for clients to understand. Per hour suits projects with unclear footage, heavy revisions or ongoing retainer work.
Can I make shorts from the long-form video more cheaply?
Often yes, because the footage is already reviewed. Many editors offer a lower per-clip price when shorts are cut from the same project.
How do rush deadlines affect price?
Many editors add a rush surcharge because rush work displaces other jobs or requires evening work.
Sources: U.S. Bureau of Labor Statistics, Occupational Outlook Handbook: Film and Video Editors and Camera Operators